2023-12-05
22 分钟What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.
Hi Matt here.
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Many of us carry very specific ideas about certain brands.
When I say think of a luxury car, sports apparel, or a soft drink, what companies come to mind?
Well, think about this.
What comes to mind when people think about you?
What's your brand?
My name's Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.
Welcome to think fast, talk smart, the podcast.
Today I'm excited to speak with Dory Clark.
Dory is a consultant, speaker, lecturer and author.
Among her many books are stand out representing you and her latest, the long game.
Dory and I recently met and have found lots of commonalities in our approach, in our work.
And Dory, I am just excited to have you here.
Welcome.
Thank you, Matt.