2023-10-10
26 分钟Whatever you’re writing, most people are too busy to read it. That’s why, Harvard Prof Todd Rogers says, “you want to make it as easy as possible for them."
Hi Matt here.
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The bottom line is we must write so that our readers will pay attention and be engaged.
Today we will learn how to become better writers for busy readers.
My name is Matt Abrahams and I teach strategic communication at Stanford graduate School of Business.
Welcome to think fast, talk Smart, the podcast today, I really look forward to speaking with Todd Rogers.
Todd is a professor of public policy at the Harvard Kennedy School of Government and is the faculty director of the Behavioral Insights Group.
Todd teaches courses on the science of behavior change, and he has written a new book called writing for busy communicate more effectively in the real world.
Todd, when you and I first got a chance to speak a while back, I felt like I was with a kindred spirit.
We both have such a passion for communication.
Thanks for being here.
I'm super excited to chat with you.
Thanks for having me, Matt.
So let's get started.
My first question has to do with one of the subheadings I found in your book.
It caught my attention.