2023-05-02
20 分钟In this award-winning podcast episode, we discuss the importance of not just knowing what your audience needs to hear, but how they need to hear it.
Hi Matt here.
If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab hosted by Yale professor Doctor Lori Santos.
Doctor Santos has studied the science of happiness and has found that many of us do the exact opposite of what will make our lives better.
Based on the psychology course she teaches at Yale, she will take you through the latest scientific research and share some surprising stories that will change the way you think about happiness.
This season, she's tackling topics that affect her own life like stress, perfectionism, and boredom.
If you struggle with any of those, or if it sounds like you could learn more about increasing happiness in your life, then listen to the happiness lab right here in your podcast player.
As a kid, I love telling knock knock jokes.
My friends and family will tell you my jokes were really not funny.
However, I persisted.
I distinctly remember being so excited every time my humor victims would respond to my knock knock with a who's there?
This decision of an audience to engage with a speaker is critical for communication success.
Today, we'll explore our audience's decision making and communication.
I'm Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.
Welcome to think fast, talk Smart, the podcast.
I am really excited to speak with Jonathan Lavov.
Jonathan is the King Philanthropies professor of marketing at the GSB.
He also directs the GSBS behavioral lab.
Jonathan's research is aimed at understanding consumers judgments and choices by using tools from experimental psychology and behavioral economics.
In particular, he studies the contextual factors that influence people's choices and judgments.
Thanks for being here, Jonathan.