2023-03-08
27 分钟In this episode, Jonah Berger shares the secret to persuading others and getting your ideas to catch on.
Hi Matt here.
If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab, hosted by Yale professor Doctor Lori Santos.
Doctor Santos has studied the science of happiness and has found that many of us do the exact opposite of what will make our lives better.
Based on the psychology course she teaches at Yale, she will take you through the latest scientific research and share some surprising stories that will change the way you think about happiness.
This season, she's tackling topics that affect her own life, like stress, perfectionism, and boredom.
If you struggle with any of those, or if it sounds like you could learn more about increasing happiness in your life, then listen to the happiness lab right here in your podcast player.
Words matter leveraging language can help us achieve our communication goals.
Join me as we take a deep dive into wording.
My name is Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.
Welcome to think fast, talk smart, the podcast.
Today I am really excited to speak with Jonah Berger.
Jonah is no stranger to Stanford and the GSB.
He was an undergrad here and then went on to the GSB to earn his PhD.
He studied with one of our previous guests, Chip Heath.
Jonah is now a professor at Wharton, a consultant, speaker, and author of several incredibly educational and fun books, including contagious why things catch on, the catalyst, how to change anyone's mind, and invisible influence the hidden forces that shape behavior.
I look forward to discussing Jonah's research, his writings, and his new book, Magic Words.
Welcome, Jonah, and thanks for being here.
Thanks so much for having me.
Yeah, I'm super excited for our conversation.
Let's jump right in.