2023-01-24
27 分钟In this episode, psychology expert Bob Cialdini reveals the inner workings of social influence and persuasion.
Hi Matt here.
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Regardless of if you're pitching or presenting, teaching or sharing, at its core, communication is often about influencing and motivating others.
Yet we don't often take time to think about how to hone and improve our persuasive practices.
Today, we will dive deeply into the intricacies of influence.
I am Matt Abrahams and I teach strategic communication at Stanford Graduate School of Business.
Welcome to think fast, talk smart, the podcast today I am super excited to get a chance to chat with Robert Cialdini.
Bob is the regents professor emeritus of psychology and marketing at Arizona State University.
His research and coaching focus on persuasion and social influence.
He's the author of two amazingly popular and impactful books, influence and presuasion.
And I have to admit, Bob is one of my academic heroes.
As an undergrad, Bob was a guest lecturer in Phil Zimbardo's popular class, the psychology of mind control.
And after hearing Bob's lecture, I chose a graduate school program where I could do research into social influence.
Welcome, Bob, and thanks for pointing me to a field of study that I have continued to be fascinated by.