2022-12-20
32 分钟In this Best Of episode we discuss how recognizing your audience’s emotional needs can help you achieve your communication goals.
Hi Matt here.
If you want to continue finding tools to a successful and happy life, I recommend listening to the happiness lab hosted by Yale professor Doctor Lori Santos.
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Hi Matt here.
As we end the year, we got a bit emotional, which reminded us of one of our top episodes on the topic of emotions and communication.
So as we close out 2022, we thought we'd reshare my episode with Baba Shiv.
Baba is a neuroscientist and professor of marketing at the GSB and his research looks at the role of emotion and motivation in shaping our decisions and experiences.
To help introduce this episode, let me introduce you to our amazing executive producer, Jenny Luna.
Welcome, Jenny.
Hi Matt.
Yes, this is one of my favorite episodes.
It has a lot in it, and since we first recorded it exactly two years ago, I still think back on techniques that were shared.
Which ones come to mind for you?
Well, Baba talks about presenting an idea that's not fully formed because if others feel involved in the brainstorming, they will support it more down the line.
Absolutely.
I use this all the time.
Yeah, and it's super counterintuitive.