What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo
The book that I want to talk to you about today is the presentation secrets of Steve Jobs, how to be insanely great in front of any audience.
And it was written by Carmine Gallo.
So a friend of mine founded a company, and he raised money from some of the best venture capital firms in the world.
And he sent me this book because, he says, they told him, his investors told him that he should read this book before his next round of fundraising.
And apparently, they give this advice to other founders in their portfolio as well.
This book makes the case that Steve Jobs was the greatest business storyteller of our time.
And so I think the ideas in this book are really important, because essentially, if you read the book, it tells you how to sell like Steve Jobs.
And since business is sales, I want to dedicate an entire episode to going over some of his ideas.
Because think about it.
You're selling when you pitch an idea.
You're selling when you talk to customers.
You're selling when you're trying to recruit people to come work for you.
You're selling when you try to raise money for your business.
And I think when you study the life and career of Steve Jobs, it's very obvious that he believed all these things.
That's why he spent so much time and effort learning how to sell.
In fact, in this book, he said that he considered his keynote presentations competitive weapon.
He considered a competitive weapon for Apple.
There's a great quote in the book about why this is so important.
And it says, a person can have the greatest idea in the world, but if that person can't convince enough other people, it doesn't matter.
And so what I did is I took the ideas in this book and I organized them in the way that the book recommends.