What I learned from reading Eternal Pursuit of Unhappiness Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather.
This book is about philosophy.
It's about ethos, beliefs, and all those things which gentlemen love to yap about.
If it's any consolation, though, this book is also about sex, as it's written primarily to address a rather awkward can a $2 billion gorilla like Ogilvy ever be svelte, sultry, and sexy again?
The Ogilvy agency of the 1950s and 1960s was far hotter than WK CB.
These are all these other competitors that they're listing at the time and the rest of them combined.
The question is, can we still be gorgeous now that we're several hundred pounds heavier?
The answer to our dilemma can be summed up in two pithy words.
Divine discontent.
Decades before, advertising prophets were preaching good enough and good enough, Ogilvy was already practicing it.
But what did David actually mean by divine discontent?
Heres an dont bow your head.
Dont know your place.
Defy the gods.
Dont sit back.
Dont give in.
Dont give up.
Dont win silver medals.
Dont be so easily happy with yourself.
Dont be spineless.
Dont be gutless.