#333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz

#333红牛亿万富翁疯子创始人:迪特里希·马特希茨

Founders

商务

2024-01-08

1 小时 8 分钟
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单集简介 ...

What I learned from reading The Red Bull Story by Wolfgang Fürweger.

单集文稿 ...

  • Okay, so I want to jump right into this episode, but I have two very special announcements to make.

  • I'll do so at the end.

  • So make sure that you stick around to the end of this podcast.

  • I'll give you a sneak peek.

  • Now, one has to do with the first ever in person Founders conference that is happening in 60 days.

  • I'll tell you why I'm doing it, what it is, and how you can attend after this incredible story of the Red Bull founder.

  • I'll see you on the other side.

  • Dietrich Mataschicz is one of the most successful entrepreneurs of our agency, a man who single handedly changed the landscape of the beverage industry by creating not just a new brand, but a whole new category, the energy drink.

  • He is the visionary who brought the world Red Bull in return for his innovation.

  • The world has made him very, very rich over the last few years.

  • He was taking anywhere from 500 million to 800 million a year in annual dividends and he had a net worth somewhere between 20 and $30 billion.

  • Mateshits also runs an efficient enterprise.

  • In 2010, Red Bull employed just 7758 people, which works out to more than $667,000 in revenue per person.

  • This success is the realization of a business plan that eschews conventional advertising in favor of marketing.

  • Through its own events, shows, sports teams and publications, Red Bull has produced its own tv programs, films, magazines, websites, and a steady diet of videos online featuring snowboarders, rally cars, surfers, cliff divers and concerts and a guy jumping from space.

  • Matroschitz calls the multimedia assault one of the most important line extensions so far.

  • As a major content provider, it is our goal to communicate and distribute the world of Red Bull in all major media segments, from tv to print to new media.

  • Red Bull also owns four soccer teams.

  • They have a NASCAR team and two Formula One racing teams.

  • He finances the annual $200 million cost of his f one teams out of the company's healthy operating income.