What I learned from reading The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli.
Last week, you and I talked about the fact that Ralph Lauren is not normal.
Well, Brunello Cuccinelli isn't either.
And what they both have in common is the first business they start is the business that they work on for their entire lives.
Ralph founded his business, like, 55 years ago.
Brunello Cucinelli founded his business 45 years ago.
They're both still working on it.
A big part of being a founder, a big part of being an entrepreneur is searching for your life's work, and that usually means starting more than one business.
This is so common that the presenting sponsor for this episode, Tiny, is, has built a business buying other businesses.
And what I like about Tiny is the fact that they make selling your business easier.
I've talked to a ton of founders that have sold their business either to a private individual or to private equity, and they were astonished about how complicated the process was.
In the episode that you're about to listen to, you'll realize that Brunello Cuccinelli found his edge by going in the opposite direction, doing the opposite of what everybody else was doing.
That's exactly what tiny is doing.
They just make it easy to sell your business.
You go to tiny.com, you say, hey, I want to sell my business.
You'll get a response within 48 hours.
There's an offer made within seven days, and then they close within a month.
The founder skips the headache and gets a bag full of cash.
So if you want to sell your business now or in the future, make sure you go to tiny.com dot.
And one more thing before we jump into the episode, I want to make sure that you're following one of my favorite podcasts in whatever podcast player you're listening to this on right now, search for invest like the best.
Make sure you're following that show.