#281 Working with Steve Jobs

#281与史蒂夫·乔布斯合作

Founders

商务

2022-12-13

41 分钟
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What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda.

单集文稿 ...

  • When Vince Lombardi joined the Green Bay packers in 1959, the team had gone eleven straight seasons without a winning record.

  • Upon arriving at training camp as their new head coach, Lombardi made an immediate and indelible first impression.

  • After leading the players to a meeting room, Lombardi waited in front of a blackboard.

  • As the players sat down, he picked up a piece of chalk and began to speak.

  • Gentlemen, he said, we have a great deal of ground to cover.

  • Were going to do things a lot differently than theyve been done here before.

  • Were going to relentlessly chase perfection, knowing full well we will not catch it because perfection is not attainable.

  • But we are going to relentlessly chase it because in the process we will catch excellent.

  • He paused and stared, his eyes moving from player to player.

  • The room was silent.

  • Im not remotely interested in being just good, he said with an intensity that startled them all.

  • Lombardi soon followed up with a clear cut description of the specific thing they would perfect.

  • One play.

  • One single running play.

  • Gentlemen, this is the most important play we have.

  • It's the play we must make go.

  • It's the play that we will make go.

  • It's the play that we will run again and again and again.

  • This is the power of focusing on and perfecting one thing.

  • You wouldn't think there was so much to say about a single running play, but John Madden described attending a coaching clinic where Lombardi talked about the power sweep, and only the power sweep, for 8 hours, through practice after practice, drill after drill, game after game, and season after season, the packers honed and refined Lombardi's power sweep.