#206 Albert D. Lasker (the creation of the advertising industry)

#206阿尔伯特·D.拉斯克(广告业的创造)

Founders

商务

2021-09-23

1 小时 36 分钟
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What I learned from reading The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L. Cruikshank and Arthur W. Schultz.

单集文稿 ...

  • Who was this Albert Lasker whose energy and imagination ran in so many directions at once and who was, in his own words, driven by a thousand devils?

  • His friends considered him charming, brilliant, thrilling and exhausting.

  • His subordinates admired him enormously and dreaded his arrival at the office and the tumult that inevitably ensued.

  • Clients quickly learned that there was no such thing as a half embrace of or by Albert Lasker.

  • He pursued life with a fervor that offended and alienated many people.

  • A lot of people can't stand me, he once admitted, because they think I'm too aggressive and too dynamic.

  • Little men, to use his terminology, were driven off by it.

  • Big men, such as RCAs David Sarnoff and american tobacco's George Washington Hill drew energy from it.

  • They looked forward to fighting with Lasker.

  • They learned from him, too.

  • He's the only man I felt I'd like to murder every now and then.

  • Herbert Field confessed, almost 20 years after being pushed out of his senior position at the advertising agency, then adding, there isn't a finer man living.

  • I'd like to kick him in the back, said a former associate who left under duress but then added, I've never met a man as colorful and viral and as personable as Mister Albert Lasker.

  • Never.

  • Lasker's energy and passion infused both his personal and professional lives, and sometimes those two lives converged.

  • One Monday morning in 1939, his top lieutenants gathered for their weekly state of the agency meeting.

  • This was no ordinary Monday, however.

  • It was the first meeting after the very public unraveling of Lasker's second marriage, a disastrous union with a Hollywood starlet that fell apart even before their honeymoon ended.

  • Everyone in the room knew all the salacious details.

  • All were eager to see how the boss would handle the situation.