What I learned from reading The Unpublished David Ogilvy by David Ogilvy.
Will any agency hire this man?
Hes 38 and unemployed.
He dropped out of college.
Hes been a cook, a salesman, a diplomat and a farmer.
He knows nothing about marketing.
He has never written any copy.
He professes to be interested in advertising his career and is ready to go to work for $5,000 a year.
I doubt if any american agency will hire him.
However, a London agency did hire him.
Three years later, he became the most famous copywriter in the world and in due course built the 10th biggest agency in the world.
The moral it sometimes pays an agency to be imaginative and unorthodox in hiring.
This is a book unlike any other.
It is a career's worth of public and private communications.
Memos, letters, speeches, notes and interviews from the father of advertising.
David Ogilvy.
First collected more than 25 years ago as a birthday present from his devoted family and colleagues.
It provides an entertaining and incisive look.
At leadership, management and creativity.
That was from the back cover of.
The book that I'm going to talk to you about today, which is the.