#189 David Ogilvy (The book I've given as a gift the most)

#189 David Ogilvy(我作为礼物赠送最多的书)

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2021-07-05

59 分钟
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单集简介 ...

What I learned from reading The Unpublished David Ogilvy by David Ogilvy.

单集文稿 ...

  • Will any agency hire this man?

  • Hes 38 and unemployed.

  • He dropped out of college.

  • Hes been a cook, a salesman, a diplomat and a farmer.

  • He knows nothing about marketing.

  • He has never written any copy.

  • He professes to be interested in advertising his career and is ready to go to work for $5,000 a year.

  • I doubt if any american agency will hire him.

  • However, a London agency did hire him.

  • Three years later, he became the most famous copywriter in the world and in due course built the 10th biggest agency in the world.

  • The moral it sometimes pays an agency to be imaginative and unorthodox in hiring.

  • This is a book unlike any other.

  • It is a career's worth of public and private communications.

  • Memos, letters, speeches, notes and interviews from the father of advertising.

  • David Ogilvy.

  • First collected more than 25 years ago as a birthday present from his devoted family and colleagues.

  • It provides an entertaining and incisive look.

  • At leadership, management and creativity.

  • That was from the back cover of.

  • The book that I'm going to talk to you about today, which is the.