#178 Jony Ive: The Genius Behind Apple's Greatest Products

#178 Jony Ive:苹果最伟大产品背后的天才

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2021-05-03

1 小时 21 分钟
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What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.

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  • I just wanted a soundbite.

  • But he launched into a passionate 20 minutes soliloquy about his latest work.

  • I could barely get a word in edgewise.

  • He couldn't help himself.

  • Design is his passion.

  • This one was really hard, he said.

  • He began telling me about how keeping things simple was the overall design philosophy for the machine.

  • We wanted to get rid of anything other than what was absolutely essential.

  • But you don't see that effort.

  • We kept going back to the beginning, again and again.

  • Do we need that part?

  • Can we get it to perform the function of the other four parts?

  • It became an exercise to reduce and reduce, but it makes it easier to build and easier for people to work with, reduce and simplify.

  • This wasn't typical tech industry happy talking.

  • In releasing new products, companies tended to add more bells and whistles, not take them away.

  • But here was Johnny saying the opposite.

  • Not that simplifying was a new approach.

  • It's design School 101.

  • But it didn't seem like the real world in 2003.

  • Only later did I realize that on that June morning in San Francisco, Jony Ive handed me a gigantic clue to the secret of Apple's innovation, to the underlying philosophy that would enable the company to achieve its breakthroughs and become one of the world's dominant corporations.