441. Does Advertising Actually Work? (Part 2: Digital)

441.广告真的有效吗?(Part 2:数字)

Freakonomics Radio

社会与文化

2020-11-26

48 分钟

单集简介 ...

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.

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