440. Does Advertising Actually Work? (Part 1: TV)

440.广告真的有效吗?(Part 1:电视)

Freakonomics Radio

社会与文化

2020-11-19

37 分钟

单集简介 ...

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

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