2023-07-28
25 分钟This is planet money from NPR.
About a decade and a half ago, this one idea started showing up.
The nudge.
The idea of the nudge came from behavioral economics.
Basically said if you really understood how people think their psychology, you could make a huge difference in the world just by doing these little tweaks, just by nudging people in the right direction.
Like if you want people to use less electricity, use social pressure.
You can send them a letter saying, hey, you're using way more electricity than.
Your neighbors or organ donation.
How do we get people to sign up to be organ donors?
Turns out the secret has to do with the form at the DMV.
This is one of the most famous behavioral economists around, Dan Ariely.
He's giving a TED talk that's gotten more than 10 million views.
And yeah, he's right.
Some european countries require people to opt out of being organ donors instead of opting in when they're getting their driver licenses and making people opt out.
That gets a lot more people on the organ donor list.
Ariely here in a different TED talk, he's given about a dozen.
So what have you learned from this about cheating?
Is talking about some of his own research focused on how you can get people to be more honest with simple reminders.
A lot of people can cheat.
They cheat just by a little bit.