2023-07-20
31 分钟This is Planet MONEY from NPR.
Welcome back to Planet Money, summer School MbA edition.
No uncomfortable suits, no boring PowerPoints.
Just the secrets of business school delivered straight to your brain.
I'm Robert Smith, and this is lesson number two, competition and the cheaper sneaker.
Every Wednesday till Labor Day, we are meeting here in your ears to learn the way that business masterminds think, just in case you want to be one or outsmart one.
Plus, in every episode, we play two great planet money stories and talk to a brilliant professor.
Last week, we walked you through how small ideas become successful businesses.
But there's often one thing standing in the way of success, the competition.
You are not the only one selling a better mousetrap.
How do you navigate a world where everyone is trying to be smarter and faster than you?
Look, I just teach journalism at Columbia, so I'm going to need someone with a little more of the competitive spirit to help us out with this question.
And I found just the person.
Dan Wong from Columbia business school.
Hey, Dan.
Hi.
Great to be here.
You are a professor of strategy.
I love to say it that way, strategy.
That's also how I say it, too, as a professional.