Why do people follow study influencers?

China's young internet users are following a new type of influencers, diligent learners who do livestreams or upload content showing their spartan studying marathons, sometimes exceeding 10 hours a day. Users say they find inspiration from these hardworking content providers, but what do the influencers get in return? / Do we all use visual aids on some levels when watching TV or videos (21:19)? On the show: Laiming, Niu Honglin & Yushun