This week, advertisers swarmed the beaches of southern France for the Cannes Lions advertising festival. Kevin says artificial intelligence is all anyone there can talk about, but admits the conference is making him rethink how quickly generative A.I. will take over the industry — despite the buzz. Then, the New York Times reporter Emma Goldberg on when remote work stopped being the future for tech companies. And finally: What does the newest season of “Black Mirror” tell us about what’s next for TV?
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I was gonna ask if you've learned how to say AI in French.
I think it's actually IA.
I think it's intelligence artificial.
How's my french accent?
Here's the nice thing.
If you ever are, like, writing about AI and you accidentally transpose the letters and someone calls you on it, just say that you were using the french variation.
All sounds so fancy.
I'm Kevin Roos, attack columnist from the New York Times.
I'm Casey Newton from Platformer.
And you're listening to Hard fork.
This week, Kevin goes to France to find out why AI has taken over the world's biggest ad conference.
Then New York Times reporter Emma Goldberg joins us to talk about why tech CEO's are giving up on their remote work dreams.
And finally, black Mirror and the future of AI in tv.
Bonjour, Kevin.