Social media is awash with videos of people trying out new recipes at home and exploring the best hidden foodie gems in cities around the world. The stream of content seems endless – so how do the people making these videos keep up? Ruth Alexander speaks to three people in the UK, USA and Vietnam about having six meals before 10am, the relentless pressure to keep up with viral trends, and what they cook for themselves when the camera is off. Tod Inskip, Lylla Nha Vy and Jackie Gebel share the highs and lows of being a “content creator” and why they don’t like the term influencer. Presenter: Ruth Alexander Producers: Hannah Bewley and Elisabeth Mahy If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk (Image: Lylla Nha Vy, Tod Inskip and Jackie Gebel. Credit: Composite BBC)
Before this BBC podcast kicks off, I'd like to tell you about some others you might enjoy.
My name's Will Wilkin and I commission music podcasts for the BBC.
It's a really cool job.
Every day we get to tell the incredible stories behind songs, moments and movements.
Stories of struggle and success, rises and falls, the funny, the ridiculous.
And the BBC's position at the heart of british music means we can tell those stories like no one else.
We were, are, and always will be right there at the centre of the narrative.
So whether you want an insightful take on music right now or a nostalgic deep dive into some of the most famous and infamous moments in music, check out the music podcasts on BBC sounds.
Sharing photos of the food you're about to eat is a big thing on social media, and some have turned it into a profession.
I don't know the english name, but to me this is kind of like grass jelly.
I tried bother snail, which wasn't too bad.
I mean, it just tastes like a chewy mushroom.
They say if you know, you know, and this is a burger you're gonna wanna know about.
This is the food chain from the BBC World Service with me, Ruth Alexander.
And this week I'm meeting the food bloggers.
If I do like, a potato chip, like a low brow potato chip brand with a high end thing like caviar, that kind of stuff goes viral, producing.
An endless stream of videos to attract the attention of you and big business.
People with, I don't know, with a million followers off a big brand, you know, could be charging anywhere up from 5000 pounds to a video to 50,000 pounds for one video.
I'll be finding out what it's really like to make a living out of eating.
I'm still excited to try new food.