You can't spell Olympics without IP

没有IP就无法拼出奥运会

The Indicator from Planet Money

商务

2024-08-09

9 分钟
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The International Olympic Committee has developed a reputation over the years for stringently enforcing its trademarks during the summer games. It has good reason to, with brands like Coca-Cola and Visa paying top dollar for exclusive sponsorship rights. Today on the show, the lengths the IOC will go to protect its trademarks and how smaller brands try to avoid their dragnet. Related episodes:Why the Olympics cost so much (Apple / Spotify) Peacock, potassium and other Paris Olympics Indicators (Apple / Spotify) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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  • NPR.

  • This is the indicator for Planet money.

  • I'm Adrienne Ma.

  • And I'm Waylon Wong.

  • So for all you romantic comedy fans out there, here is a meet cute imagine it is the 2024 Olympics.

  • Okay, that's not too hard to do.

  • Zeke is a hundred meter sprinter for team Great Britain.

  • He bumps into a beautiful woman named Olivia who has come to the Olympics for a dream internship.

  • And if you're thinking I didn't hear about this budding Olympic romance on NBC this week, well, you'd be right, because this is actually a fictional story.

  • It's the premise for a book that came out last month called let the games begin.

  • Zeke and Olivia are characters invented by debut novelist Rufaro Faith Mazarura.

  • They don't like each other at the beginning, but over the course of the book and over the course of the Summer and the Olympics, they start to fall for each other and navigate their little quiet life crises together.

  • Rufaro let her imagination run free for her novel.

  • She designed her own opening ceremony and described raucous athlete parties in the Olympic village.

  • But Rufaro had to be careful about using the word Olympics when it came to promoting her book.

  • And there's no Olympic flag or rings on the COVID either.

  • Thats because these words and symbols are the legal property of the International Olympic Committee.

  • We couldnt use the rings because they dont belong to me.

  • Rufaro says she was never that worried that the International Olympic Committee would come after her.

  • This is a concern, however, for companies that sponsor athletes but arent on the IOCs official roster of partners.