Why the FTC is cracking down on location data brokers

It's no secret — your phone knows where you are, and if that data exists, someone else might have it. Back in 2022, we covered the murky market for smartphone location data. Now, the Federal Trade Commission is cracking down on this multi-billion dollar industry. In today's episode, we explain why the agency is trying to ban a data broker from selling information tied to sensitive places like medical facilities. Related episodes: Ad targeting gets into your medical file (Apple / Spotify) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy