[You’re listening to a preview of this episode, available exclusively on our Patreon. To hear the full episode, join us at patreon.com/forever35.] This is the tale of a family business becoming the fast food in fashion, and of provocative and very shocking ads. This is Benetton! Doree details to Kate the rise of the Benetton rugby shirt, how the brand became ubiquitous in the 80’s, and the Italian infrastructure their money is in today. Pre-order Kate's book! To leave a voicemail or text for a future episode, reach them at 781-591-0390. You can also email the podcast at forever35podcast@gmail.com.Visit forever35podcast.com for links to everything they mention on the show or visit shopmyshelf.us/forever35.Shop our merch at balancebound.co/shop/forever35.Follow the podcast on Instagram (@Forever35Podcast) and sign up for the newsletter at forever35podcast.com/newsletter. Hosted on Acast. See acast.com/privacy for more information.