Banana Republic: Mel and Patricia Ziegler

香蕉共和国:梅尔和帕特里夏·齐格勒

How I Built This with Guy Raz

商务

2024-08-19

1 小时 31 分钟
PDF

单集简介 ...

With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an adventure, Banana Republic caught the attention of the media, and sales grew. But so did the headaches of running the business, and in 1983, the Zieglers sold the brand to The Gap. Over the years, Banana Republic lost its distinctive, retro-Safari feel, and the Zieglers departed to start another brand, The Republic of Tea. Today, Banana Republic remains a multi-million dollar business, with hundreds of stores around the world. This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineer was Kwesi Lee. You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

单集文稿 ...

  • Wondery subscribers can listen to how I built this early and ad free right now.

  • Join wondery in the Wondery app or on Apple podcasts.

  • Traveling to see your fave sports team is cool, but traveling with Amex Platinum for the big game is even better.

  • Right this way.

  • With access to dedicated card member entrances at select events, you can skip the line and one.

  • And with access to the Centurion lounge.

  • He shoots a three.

  • You can catch the next game on the way home.

  • Powerful backing of American Express terms apply.

  • Learn more@americanexpress.com Withamex Card member Entrance Access not limited to Amex Platinum card this.

  • Episode is sponsored in part by Autotrader.

  • There's a good chance you're driving right now.

  • Look around safely.

  • What do you see?

  • Cars.

  • Lots of cars.

  • And guess what?

  • They're probably on Autotrader, whether you're into timeless classics or the latest trends.

  • Did somebody say solar powered, eco friendly, vegan, leather wrapped, aromatherapy scented, disco ball equipped, self driving car?

  • If you see it on the road, you can likely find it on Autotrader.