When women started curling their hair with bathrobes, Emily Kenison didn't see a silly TikTok trend. She saw the creation of a new market – heatless hair care. This lawyer-turned-inventor decided to capitalize on the craze by designing her own patented line of heatless curling headbands. Will the investors see a big vision in big curls, or is this just another one of those 'lifestyle' businesses investors love to hate? Featuring investors Jillian Manus, Beck Bamberger and Mac Conwell. ... Watch the RobeCurls pitch on YouTube @thepitchshow To invest with the VCs on the show, join our investor community at thepitch.fund Superfans can join The Pitch UNCUT and get early access to unedited versions of all ten pitches on season 11. ... *Disclaimer: The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice. No offer to invest is being made to or solicited from the listening audience on today’s show. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Summer.
Josh here with a quick update.
New episodes will come out bi weekly for the remainder of the season, but if you just cant wait, well be dropping these episodes early on our Patreon and were going to publish previously unreleased never before heard pitches all summer long over on patreon.com.
the pitch.
Okay, back to our regular scheduled programming pitch five.
Imagine seeing a trend on TikTok and deciding to build an entire company around it.
That's what founder Emily Kenison did back in 2020 when women started curling their hair with bathrobes.
I'm going to show you how to do Heatless bathrobe curls.
Stop wrapping your hair around like this.
If you want the best heatless curls possible.
This is pretty much like French braiding.
Your hair but using the robe as the third piece.
But Emily didnt just see a silly TikTok trend.
She saw the birth of a new market, heatless hair care.
Sure enough, the market has exploded since, and her company, aptly named Robe Curls, is right at the center.
Now, Emily has decided to go for gold and raise that vc money.
But the question is, is this just another lifestyle business based on a trend?
Or has Emily found herself at the start of a generational shift in hair care?
Josh Mucchio, welcome to the pitch where real founders pitch real investors for real money.
Let's meet the investors.