Cofounding sisters Kinsey and Jessa Lux think they’ve found the next big opportunity in sports tech, audio lessons for horseback riders. But the equestrian market is way smaller than say, running or cycling. Is a passionate market enough to excite investors, or is Ride iQ too niche to become a billion dollar business? Today’s investors are Beck Bamberger, Al Bsharah, Jillian Manus, and Howie Diamond. To learn more about Kinsey and Jessa's equestrian startup and the investors featured on this episode, check out the Ride iQ show page. And for a deep dive on the companies featured on the show, subscribe to The Pitch Insider. Enjoying the podcast? Use this link to text a friend! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Day two, pitch three peloton turned cycling into a $1.5 billion business.
Strava did the same thing for running.
And one of the most successful startups to appear on our show is fight camp.
They made a huge business out of a tech enabled punching bag on today's show, the peloton for horses.
Well, for equestrians, actually.
But one of these sports is not like the others.
To get started with horseback riding, you have to buy a horse, get a coach and a stable.
But running, on the other hand, is free.
Just about anyone can go outside and run if they want to.
So the equestrian market, it's way smaller, but it's full of passionate riders.
Is passion enough to make horseback riding the next billion dollar business?
Will the VC's see their next shiny unicorn, or will they just see a horse?
I'm Josh Muccio.
Welcome to the pitch where real entrepreneurs pitch real investors for real money.
Hey, everyone, I'm Beck Banberger, managing partner of Bad Ideas Group.
Hi, I'm Al Bechera, the managing partner at Interlock capital.
Hi, I'm Gillian Manes, managing partner of Structure Capital.
I'm Howie Dimon, managing partner of Pureventures.
The pitch for Ride IQ is coming up after this.
Giddy up.