625: Don’t Lose Momentum in Your Business

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  If you are a consultant, marketer or financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.

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  I'm your host, Natalie Ekdal, and my zone of genius is coaching women business owners from multi five figures in annual revenue to multi six figures in annual revenue.

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  Our clients seek to build stability through a retainer business or high ticket project business.

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  And our six figures lab group coaching program supports them in raising prices, setting boundaries, and positioning their business into the optimal space in the marketplace.

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  Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.

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  May I encourage you to get as much help as you can afford at home and in your business.

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  And remember, just because you can do something does not mean that you should.

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  I want to talk about momentum in your business and specifically around losing momentum in your business and the danger of that.

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  And it's something that I see happens in a few different scenarios, which I'm going to go into, but I want to start off by just having us think about what keeps momentum going in our business, and if we think about what even does momentum mean?

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  So I looked up the definition, and it's the strength or force gained by motion or by a series of events.

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  So in your business, what creates motion or forward traction?

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  And what are the events that you've experienced in the past that have led to motion or momentum in your business?

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  I want to share a story about when I used to train for triathlons, and this is.

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  Oh, my gosh.

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  Going back over 20 years.

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  So I grew up as a, as a competitive swimmer.

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  So the swimming in triathlons was not hard for me.

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  So what I need, not that I didn't work on it, but I need to work on my running and biking, especially because I had not ridden a bike since I was a child.

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  Uh, so I started, uh, training with a triathlon club, and we would go on these really long Saturday morning bike rides, about 3 hours or so of cycling through the city, and then we would end up back in this canyon.

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  It was called, it's called Santiago Canyon if you've ever, ever been to Orange County, California, and been around there.

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