2024-03-28
32 分钟Have you noticed that the longer you do the same type of work, the more efficient you get? That is why charging hourly or selling a package of hours starts to feel less great over time. We teach our clients to create either a monthly or a high ticket project business model based on the deliverables not based on the number of hours it takes This works especially well for consultants, marketers and financial professionals. Elizabeth joins me in this episode and we discuss the four stages of the Retainer Roadmap and how you can specialize your services and uplevel your clients. We will share common concerns as well as examples of how the Retainer Roadmap will help you scale your business to offer a package of value instead of a package of hours. 🗺️ Purchase our on-demand workshop The Retainer Roadmap Ready to get my brain/experience/network into your biz? 👇There are 3 options: Six Figures Lab Group Coaching - open to consultants, marketers and financial professionals averaging $3K to $10K/month in sales (accepting applications NOW) 1:1 Coaching - apply so we can see if we are a fit to work together CEOCHIX Mastermind Program - open to consultants, marketers and financial professionals averaging $10K to $70K/month in sales (new semesters start in August and January)
If you are a consultant, marketer or financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.
I'm your host, Natalie Ekdal, and my zone of genius is coaching women business owners from multi five figures in annual revenue to multi six figures in annual revenue.
Our clients seek to build stability through a retainer business or high ticket project business.
And our six figures lab group coaching program supports them in raising prices, setting boundaries, and positioning their business into the optimal space in the marketplace.
Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.
May I encourage you to get as much help as you can afford at home and in your business.
And remember, just because you can do something does not mean that you should.
Welcome back, Elizabeth.
Hi, Natalie.
I'm really excited today to cover our retainer roadmap and the four states of the retainer roadmap that we've defined.
And then we're going to focus on how people move from a package of hours to a package of value, and then we're going to cover some examples as well.
That sounds great.
So should we start by identifying what those four stages are?
Yes.
So we have a visual of the retainer roadmap, which we share in our workshop, which is the same name, the retainer roadmap.
And if anyone's interested in learning more about that workshop, they can go to bizchicks.com retainer.
So I recommend that if listening to this is of interest as we help someone build a retainer business, there are four stages that all businesses walk through, and different amounts of time are spent in, you know, depending on the business and the person and the trajectory of their business.
There's not like a set timeline for any of these.
And as we were talking beforehand, some of the roadblocks come up again and again.
But in general, these are the four stages that we see businesses go through.