2024-03-21
20 分钟If you are a consultant, marketer or financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.
I'm your host, Natalie Ekdal and my zone of genius is coaching women business owners from multi five figures in annual revenue to multi six figures in annual revenue.
Our clients seek to build stability through a retainer business or high ticket project business and our six figures lab group coaching program supports them in raising prices, setting boundaries and positioning their business into the optimal space in the marketplace.
Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.
May I encourage you to get as much help as you can afford at home and in your business.
And remember, just because you can do something does not mean that you should.
Often you hear coaches and marketers recommend that you take your online relationships offline, which I absolutely agree with.
But today I am sharing the immense value of the opposite, taking your offline relationships online, more specifically, connecting with your local network on LinkedIn and engaging and educating via that powerful platform.
There is gold in your local market which you may be ignoring or not fully leveraging and I am sharing how I teach our clients in our six figure lab group coaching program to create a pipeline of ideal clients by leveraging local networking and LinkedIn.
The biggest idea I want to share with you and my clients that are listening hello friends, I'll see you in the group later is that it is not enough to connect with people locally or to be on social media.
The missing piece that is rarely discussed is that you need to combine the two.
It is a both and not either or.
Local networks are powerful.
LinkedIn is powerful.
Working in conjunction, they are an indomitable force to attracting a pipeline of ideal clients.
Sounds good, right?
Let's talk about connecting locally first.
One of the things I love about in person connections is that trust is formed faster.
The time that passes from that initial meeting with someone locally or being connected to a local referral partner to landing that ideal client is exponentially faster than trying to cultivate connections solely online.
The other amazing thing about local networking is that there is a natural interconnectedness.