618: [coaching] Should She Expand Her Niche with Claire Lauer?

618:[教练]她应该与克莱尔劳尔一起扩大她的利基市场吗?

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

商务

2024-03-07

41 分钟
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Listen in as I coach a client from my Six Figures Lab group coaching program.  Claire Lauer is passionate about serving her clients through her company CL Content Marketing, but growth has slowed. What should she do next? Should she expand her current niche or something else? The answer we landed on surprised us both! Connect with Claire Lauer: LinkedIn Website Instagram   Hello Loyal Listener!   I work with consultants, marketers and financial professionals and would love to support you too! ​1:1 Coaching - apply if you desire a custom coaching program that meets you right where you are in your business ​Six Figures Lab Group Coaching - apply if you are averaging $3K to $10K/month in sales (next enrollments in April, July and October) ​CEOCHIX Mastermind Program - apply if you are averaging $10K to $70K/month in sales   ⭐️ Connect with me on LinkedIn

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  • If you are a consultant, marketer or financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.

  • I'm your host Natalie Ekdal and my zone of genius is coaching women business owners from multi five figures in annual revenue to multi six figures in annual revenue.

  • Our clients seek to build stability through a retainer business or high ticket project business.

  • And our six figures lab group coaching program supports them in raising prices, setting boundaries and positioning their business into the optimal space in the marketplace.

  • Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.

  • May I encourage you to get as much help as you can afford at home and in your business.

  • And remember, just because you can do something does not mean that you should.

  • Claire Lauer we are here today on our on air coaching call.

  • I'm so excited.

  • Me too.

  • Well, what do you want to dive into and work on today?

  • Unlike, you know, like some people that enter the program, I have been in my niche.

  • I niched down two and a half years ago I decided to niche into working with full service photographers.

  • The luxury photographer market offering full service done for you, content marketing.

  • It's been great.

  • Honestly for my business, I love the niche.

  • It has worked really well.

  • However recently it has not been working so well.

  • There are some external factors at play that I want to just, you know, mention.

  • There are, yeah.