2024-02-29
20 分钟If you are a consultant, marketer or financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.
I'm your host, Natalie Ekdal, and my zone of genius is coaching women business owners from multi five figures in annual revenue to multi six figures in annual revenue.
Our clients seek to build stability through a retainer business or high ticket project business.
And our six figures lab group coaching program supports them in raising prices, setting boundaries and positioning their business into the optimal space in the marketplace.
Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.
May I encourage you to get as much help as you can afford at home and in your business.
And remember, just because you can do something does not mean that you should.
Elizabeth, we're talking about pricing today.
Yes, this question comes up a lot in our coaching conversations and it's hard.
Pricing is hard because people want there to be a magic formula and they think there is.
They think that everybody else has a magic formula.
But when you're pricing services, especially there is not an exact formula.
You want to make sure that overall you're covering your costs.
But let's get started.
Let's.
Let's have this conversation about pricing.
I think it's going to be so helpful today to so many people.
Yes, and I think one of the things that we see is it also, any mindset issues you're already dealing with are going to show up when it comes to pricing.
So today I've pulled some of the questions.
These are exact questions that came up in coaching calls around pricing, and they are ones particularly where mindset is probably creeping in to their pricing challenges each month, just to share a little bit about what we're doing.