2024-02-22
16 分钟Today, I’m training on the nuances of specializing and niching in your business. It's more than just semantics; it impacts every aspect of your business, from your marketing efforts to the clients you serve. I'll walk you through real examples and share the benefits of each approach, culminating in my personal favorite - a "specialized niche" business model. Ready to go deeper with me? There are 3 ways we can work together: 1:1 Coaching (🌟new) - open to any level and type of business Six Figures Lab Group Coaching - open to consultants, marketers and financial professionals averaging $3K to $10K/month in sales CEOCHIX Mastermind Program - open to consultants, marketers and financial professionals averaging $10K to $70K/month in sales ⭐️ Connect with Natalie on LinkedIn!
If you are a consultant, marketer or financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.
I'm your host, Natalie Ekdal and my.
Zone of genius is coaching women business.
Owners from multi five figures in annual revenue to multi six figures in annual revenue.
Our clients seek to build stability through a retainer business or high ticket project business and our six figures lab group coaching program supports them in raising prices, setting boundaries and positioning their business into the optimal space in the marketplace.
Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.
May I encourage you to get as much help as you can afford at home and in your business.
And remember, just because you can do something does not mean that you should.
I used to use the words niche and specialize interchangeably, but I was wrong.
As I've studied the marketplace and my clients, I realized you can either specialize or you can niche or you can both specialize in niche.
Today I share how they are different and which is my favorite type of business.
Hello my friend.
What if your business felt easy?
What if clients just got referred to you and you had a waitlist?
That is what can happen when you specialize or niche your business.
Many decisions in your business will be impacted by how you choose to specialize or niche from your website to your social media, or whether or not you even need social media, the content you create, the events you go to, the podcasts you pitch to be on, or even if you should, the connections you nurture, the groups you are part of, and even the people you hire.
This process really informs the investments you make in your business, all the investments, and it tells you where it makes sense to spend your time, energy and money.
So what is the difference between specializing and niching?
And what does it look like when you do both?
This process I'm going to share with you today is the first step when we work with new clients in our six figures lab group coaching program.