2024-02-15
34 分钟If you are a consultant, marketer or financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.
I'm your host, Natalie Ekdal and my zone of genius is coaching women business owners from multi five figures in annual revenue to multi six figures in annual revenue.
Our clients seek to build stability through a retainer business or high ticket project business and our six figures lab group coaching program supports them in raising prices, setting boundaries and positioning their business into the optimal space in the marketplace.
Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.
May I encourage you to get as much help as you can afford at home and in your business.
And remember, just because you can do something does not mean that you should we have noticed with our clients that there is an in between stage as they grow their business on the road from solopreneur to an agency model.
When you have an agency, you have other service providers doing work for your clients.
But what hires do you make before you are ready to bring that other service provider to work with your clients doing all or almost all the things that you are currently doing?
So think about if you're a solo provider doing all the things for all the people, but you're not quite ready to bring on another you.
What do you do?
Well, I have an answer for you.
You hire for micro positions in your business.
And guess what?
I come up with that term in the middle of this episode.
So I had the construct, the idea, and this is something that we help clients do.
I just didn't have the words for it or the way to quickly frame it for you.
And I'm so excited to introduce you to the concept of, of micro positions.
This is where you hire someone to do just one or two specific tasks in your business that save you a lot of time and create space for you to think and breathe and take the next big step.
Elizabeth Cook, welcome.
What we're going to focus on today is the stage of business where you have specialized and you either specialized or you've niched or you have a specialized niche.