2024-01-18
17 分钟If you are a consultant, marketer or.
Financial professional seeking to build an enduring business, one that is enjoyable, profitable and sustainable, then you are in the right place.
I'm your host, Natalie Ekdal and my zone of genius is coaching women business owners from multi five figures in annual revenue to multi six figures in annual revenue.
Our clients seek to build stability through a retainer business or high ticket project business.
And our six figures lab group coaching program supports them in raising prices, setting boundaries and positioning their business into the optimal space in the marketplace.
Like you, I have a lot on my plate as a wife, mom of three, caregiver, volunteer and business owner.
May I encourage you to get as much help as you can afford at home and in your business.
And remember, just because you can do something does not mean that you should.
Today I'm sharing my rapid visibility framework.
This is the process I walk clients through when they need to get known and fast.
And one of the things that I wanted to share before we really get digging into this is that many of you tell me that it's so scary to specialize or to choose a niche to focus on.
And the truth is, when you try to talk to everyone, you end up being heard by no one.
It also makes it very difficult to refer you.
So everybody I know that is a generalist, it is tough to refer them business because I like to refer specialists.
So for example, if we just think about doctors, if you need brain surgery, do you want to be referred to an internal medicine doctor?
No, we always want to know who the specialist is.
And so it's the same.
Honestly, in every industry, it actually is like a counterintuitive process.
It feels like, like if you narrow down the group of people you're talking to, that there won't be enough for you there.
And there are cases where you can niche down too far, but it's rare.