329: [On Air Coaching] How to Pick a Niche with Anne Torrez

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Anne Torrez joins me on this on air coaching call as we continue this series on the stages of entrepreneurship. As you move from the startup stage to the validate stage, you need to define your niche, and this is exactly what Anne and I pick apart in this episode. As a triathlon coach who is also certified as a running and cycling coach, Anne’s biggest struggle is confidently choosing between a few potential avatars (aka target markets), and then figuring out how to articulate her niche. We discuss the importance of knowing who your ideal client is, and then using the right language to them to draw them to you and trying increase your visibility to them. I also share my expertise to answer Anne’s question of what content to produce and what medium to use to share that content as her business grows. Anne and I brainstorm on how she should build community among her ideal clients, add value and establish herself as the thought leader in the group, and come up with some great ideas. Get your Free BizChix Entrepreneur Growth Framework Resource Packet Connect With Anne Torrez: Website Email Facebook Group Other Links Mentioned: Speaking Your Brand with Carol Cox BizChix Episodes Mentioned: 326: The Stages of Small Business – The BizChix Entrepreneur Growth Framework 270: The Magical Art of Niching Down 271: Should You Target Local Clients? 304: The Fortune Is in the Follow-Up 300: Buy Back Your Time – Part 1 301: Buy Back Your Time – Part 2 Other On Air Coaching Calls Work With Natalie: One Day Mastermind CEOCHIX Mastermind ProfitChix Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Join the BizChix Community This episode was first published at BizChix.com/329. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.