2024-10-18
36 分钟Innovation is a constant in the food industry. But it’s incredibly difficult to go from a tasty idea to an actual spot on the grocery store shelves. So if you have an idea for a food business, how do you turn it into reality? In this special two-episode series brought to you by Klaviyo, three founders share what it took to get their products on those shelves – and what it still takes today to keep their brands growing. This episode covers the journey from ideation to production and actual sales. Guy is joined by Becca Millstein from Fishwife, Brian Rudolph from Banza, and Caue Suplicy from Barnana. This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts. Our thanks to Klaviyo for sponsoring today’s episode. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hello, and welcome to how I built this.
I'm Guy Raz.
So I love going to grocery stores, whether in the US or overseas.
It's my happy place.
I just walk around the aisles and look at all the cool things on the shelves.
And it's often how I discover new ideas for the show because there's so much innovation in food.
But if you listen to the show regularly, you know that it is incredibly difficult to go from a tasty idea to an actual spot on the shelves of a grocery store.
And maybe you have a great idea for a food business, too.
But how do you turn that idea into reality?
Well, why don't we find out this week and next week in a special episode series brought to you by Klaviyo.
I'm gonna talk with three founders about what it took to get their brands on those shelves and what it still takes today to keep their brands going.
My guests are Becca Milstein from Fishwife, which went viral for its beautiful tinned fish.
Brian Rudolph from Bonza, which makes pasta, pizza, and more from chickpeas.
And Cowie Suplisi from Barnana, which upcycles imperfect bananas and plantains into healthy snacks and treats.
So let's start with Becca from fishwife.
She graduated from Brown University in 2016, but back then, she didn't really think of herself as an entrepreneur.
I was always starting clubs and school, which I think is the exact same thing, but you don't think of it as a business.
So I really enjoyed building communities and building brands for those clubs, but I didn't know that many people growing up that were entrepreneurs.
So I didn't think about it as a possibility for me until I had worked at a startup, which was my third job out of college and the one that I was in right as I started fishwife.
What was the startup?