2024-10-17
6 分钟The complete opposite of tuna on toast or how The Opposite earns a lot of attention.
It's not going well.
You're in a slump.
You're struggling to connect.
Your work isn't resonating with the people you'd hoped it would resonate with.
You're complacent.
Is this you?
Lately, it's been me.
And today my guest, Steve Pratt, is here to help us.
His new book, earn unconventional strategies for brave marketers, is resonating with me.
And I'm not someone who reads marketing books, so let me get to the advice.
By the way, this is the best advice show.
I'm Zach.
The advice can be summed up in three.
Do the opposite.
Every decision I've ever made in my entire life has been wrong.
My life is the complete opposite of everything I want it to be.
Every instinct I have in every aspect of life, be it something to wear, something to eat, it's often wrong.
Steve, what are we listening to?
George Costanza from Seinfeld.
The opposite.