Trying to fix the dating app backlash

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• 00:12

  This is the Indicator from Planet Money.

• 00:13

  I'm Darian Woods.

• 00:14

  And I'm Weylon Wong.

• 00:16

  One in ten couples found each other online, but it feels like we're in the middle of a dating app backlash.

• 00:22

  It's certainly not hard to find critics.

• 00:24

  What were your experiences overall?

• 00:27

  Bad people are out there not actually.

• 00:29

  Dating on dating apps.

• 00:30

  They don't know how to date.

• 00:31

  It's harder to find people that you connect with.

• 00:34

  Online dating mostly felt like it was a game I had on my phone.

• 00:38

  People have always griped about online dating, but these complaints are now hurting business.

• 00:44

  Match Group owns Tinder, Hinge and OkCupid and its share price has been walloped.

• 00:49

  Over the last couple of years, it's plummeted more than 75% according to Morgan Stanley downloads for swipe based dating apps like Grindr, Bumble and Tinder Tinder as stalling or falling.

• 01:02

  One exception is Hinge.

• 01:04

  Amidst this whole dating app rethink, more and more people are using this particular app promising long term love.

• 01:12

  And so for Love week on the Indicator, we are Talking to Hinge CEO.

• 01:16

  Justin McLeod after the break, the dating app backlash and how one company is trying to stay relevant in 2024 and.

• 01:24

  We even get a Nobel Laureate's advice on dating.

• 01:30

  Support comes from our 2024 lead sponsor of the indicator from Planet Money.

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