Why the publishing industry is hot (and bothered) for romance

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• 00:11

  Darian woods, it's time for a pop quiz.

• 00:15

  I'm ready.

• 00:16

  Okay, I'm going to read you a line from a book and you tell me whether this comes from an economics text or a work of fiction.

• 00:25

  Good quiz.

• 00:27

  It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife.

• 00:35

  Oh, I'm going to embarrass myself.

• 00:37

  But that's the story about Darcy.

• 00:41

  Darcy is weathering.

• 00:42

  Yes.

• 00:42

  Is it Wuthering Heights?

• 00:44

  Ooh, almost.

• 00:46

  That is the opening line to Pride and Prejudice by Jane Austen.

• 00:50

  Mr.

• 00:50

  Fitzwilliam Darcy is one of the main characters.

• 00:54

  Pride and Prejudice is, to me, the gold standard for romance novels.

• 00:58

  And journalism professor Christine Larson says Austen was into economics just like us.

• 01:04

  Every one of her books is about economics in some way.

• 01:08

  Christine has studied the publishing industry and specifically the romance genre.

• 01:13

  She says the stuff that Jane Austen was writing about over 200 years ago, it's still what concerns romance novelists today, both on the page and in their real lives.

• 01:23

  You gotta think about social position and money and all of that.

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