It's Love Week! How the TV holiday rom-com got so successful

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• 00:12

  Ah, do you feel that, Adrienne?

• 00:15

  That nip in the air, the crispness of the fall leaves?

• 00:19

  I can smell the pumpkin spice.

• 00:21

  Ah.

• 00:21

  For me, fall is the most romantic season.

• 00:25

  And since we've all got hearts in our eyes, we wanted to do a whole week of episodes about the economic side of life.

• 00:32

  That's right.

• 00:33

  We are exploring topics from how romance novelists got so successful to why online dating is causing heartbreak.

• 00:42

  This is Love Week from the Indicator from Planet Money.

• 00:45

  I'm Adriene Ma.

• 00:46

  And I'm Weylon Wong.

• 00:48

  Today on Love Week, we're unwrapping the Made for TV holiday rom com and how television executives figured out how to mass produce seasonal romance.

• 00:57

  That's after our theme song.

• 00:59

  We have a theme song?

• 01:00

  Yes, it's by Grant Lee Phillips, who is the town busker on Gilmore Girls, the TV show.

• 01:07

  How about a little romance?

• 01:11

  Watch a rum come holding hands, a provocative plot, Open the window cause the market's hot, it's steamy in this place.

• 01:26

  I might have to change to something comfortable.

• 01:30

  Love Week is Love Week.

• 01:37

  Support comes from our 2024 lead sponsor of the Indicator from Planet Money.

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