2024-11-19
32 分钟TED Audio Collective.
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In the UK, we reduced drink driving fatalities from 1980 to 2020 by around 85%.
Hey everyone, it's Adam Grant.
Welcome back to Rethinking my podcast on the science of what makes us tick with the TED Audio Collective.
I'm an organizational psychologist and I'm taking you inside the minds of fascinating people to explore new thoughts and new ways of thinking.
My guest today is Nick Cowan.
He's a criminologist at the University of Lincoln in the uk.
I recently read a riveting article that he wrote about putting an end to drunk driving.
Nick made me rethink some of my core assumptions about how to fight crime.
They're seeing that fewer people are drinking and driving, they'll then feel, oh, that's actually kind of deviant.
It's kind of abnormal in this community.
And that's when you see the cultural change.
So my kind of take in this article is that culture, at least for some things, can be surprisingly malleable.