Lara Acosta - Viral Content Creator & Personal Brand Strategist | The Secret To Going Viral

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➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The Guest Lara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree. She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience. Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices. ➡️ Show Links https://www.instagram.com/laraacostar/   https://x.com/Laraacostar/      https://www.linkedin.com/in/laraacostar/   ➡️ Podcast Sponsors Hubspot - https://hubspot.com/   Hustle & Flowchart Podcast - https://hustleandflowchart.com/    NetSuite — https://netsuite.com/scottclary/  Indeed - https://indeed.com/clary Range Rover Sport - https://www.landroverusa.com/  CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/  SmarterVitamins - https://smartervitamins.com/scott (Code: Scott) NerdWallet - https://www.nerdwallet.com/learnmore  LinkedIn Jobs - https://linkedin.com/excellence ➡️ Talking Points 00:00 - Introduction 02:58 - Teen Immigrant’s Solo Move to London 06:20 - Lara’s First Taste of Entrepreneurship 14:14 - COVID: Lara’s Unexpected Opportunity 27:03 - Building Her LinkedIn Tribe 29:00 - Returning to School 30:34 - Is College Worth It? 34:05 - Sponsor: Hustle & Flowchart Podcast 34:47 - Why Lara Changed Her Mind on Education 45:41 - Accidental Entrepreneur, Intentional Success 50:35 - Career Lessons from Lara’s Journey 52:34 - Standing Out on LinkedIn 54:15 - Lara vs. Justin: LinkedIn Tactics 59:15 - Lara’s Top LinkedIn Tips 1:09:22 - Success Has No Timeline 1:14:19 - From 9-to-5 to Freedom 1:17:37 - Why Entrepreneurs Burn Out 1:19:55 - Why YouTube? 1:24:42 - Celebrating Recent Wins 1:29:56 - The ‘X Factor’ in Content Creation 1:34:05 - Balancing Workflow as a Creator 1:36:05 - Reforming Education with LinkedIn 1:46:56 - Lara’s Advice to Her Younger Self Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy