How Magic Johnson's Starbucks created new neighborhood businesses

魔术师约翰逊的星巴克如何创建新的社区企业

The Indicator from Planet Money

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2024-11-20

9 分钟
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There's been a lot of research showing how third spaces — a place that isn't the home nor the workplace — have brought communities together, even catalyzed revolutions. New research shows that coffee shops in particular could be key to sparking new businesses, too. Today on the show, caffeine-fueled entrepreneurship. We go back a few decades for the story of how Magic Johnson partnered to build Starbucks cafes in Black and Latino neighborhoods, and how new research has shed light on how Magic's plan changed entrepreneurship in those communities. Related Episodes: Oil gluts, Russian bucks, and StarbucksMagic Johnson on basketball, business, and being the face of HIV For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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  • Npr.

  • To start a business, you need money, you need skills, you need to know suppliers and where to find customers.

  • And what can also be very helpful is a third space.

  • Yeah, a third space is a place that isn't the home and it's not the work site.

  • It's somewhere where the main activity is conversation.

  • So that could be a bar, a park, or a coffee shop.

  • There's been a lot of research showing how these spaces have brought communities together or even catalyzed revolutions.

  • New research is showing that coffee shops could be key to sparking new businesses too.

  • This is the indicator from Planet Money.

  • I'm Weylon Wong.

  • And I'm Darien Woods.

  • Today on the show Fueling Entrepreneurship One Coffee at a Time.

  • We're gonna go back a few decades for the story of how Magic Johnson partnered to build Starbucks cafes in black and Latino neighborhoods.

  • And how new research has shed light on how Magic's plan changed entrepreneurship in those communities.

  • In 1991, basketball star Magic Johnson announced his retirement from the LA Lakers.

  • He had tested positive for HIV.

  • Months later, Los Angeles was engulfed in riots.

  • An amateur videographer had captured the brutal beating by police of African American man Ro.

  • It was one of the first videos of this kind to go viral.

  • And when police officers involved were acquitted in a much publicized trial, Los Angeles erupted.