This episode is brought to you by Knix: It’s their BIGGEST SALE OF THE YEAR: Up to 60% Off Online & In-Store. Get an extra 10% off with code VALERIA10. SHOP NOW: https://knix.com/?utm_source=Instagram&utm_medium=Influencer&utm_campaign=VALERIABFC Today, Valeria sits down with Sascha Barboza, the powerhouse behind the Sasha Fitness brand. From her beginnings as a blogger in Venezuela to building a multimillion-dollar supplement empire, Sascha shares her entrepreneurial journey, rooted in passion, resilience, and authenticity. They delve into topics like navigating cultural shifts, the challenges of being a pioneer in the female fitness space, and the delicate balance of maintaining credibility in a fast-paced digital age. Sascha also opens up about her decision to prioritize quality over quantity, why her content strategy is about trust over trends, and how she balances her personal and professional identity. Follow Sascha: https://www.instagram.com/saschafitness/ Follow Sascha Fitness Market: https://www.instagram.com/saschafitnessmarket/ Shop Sascha Fitness Market: https://www.amazon.com/stores/SASCHAFITNESS/Homepage/page/871EEDBE-7A37-471C-B75B-A3CC58D51784 Shop my look from this episode: https://liketk.it/4WOTB Follow me: https://www.instagram.com/valerialipovetsky/ What We Talked About: 00:00 Intro 02:35 Sasha's Journey to Fitness Fame 05:44 Early Life and Influences 07:33 Building a Business Empire 10:22 Family and Personal Values 14:20 Challenges and Successes 21:41 Partnership and Business Dynamics 32:01 Reflections on Venezuela and Future Goals 33:04 Challenges of Venezuelan Immigrants 34:45 Returning to Venezuela: Risks and Rewards 36:10 Cultural Differences: Miami vs. Venezuela 38:21 Parenting and Body Image 42:28 Evolving Fitness Philosophy 50:59 Hormonal Health and Aging 57:08 Therapy and Mental Health 01:03:29 Balancing Success and Personal Life 01:06:12 Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices