2024-11-23
6 分钟We meet Nuria Torras, the founder of Lekkid, a Barcelona-based toy brand focused on promoting creativity and imagination in children through educational play. See omnystudio.com/listener for privacy information.
You're listening to Eureka on Monocle Radio.
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The show all about inspiring people, innovative companies and fresh ideas in global business.
I'm Tom Edwards.
Nuria Torres is the founder of Le Quid, a Barcelona based toy brand focused on promoting creativity and open ended play for children.
A graphic designer with a business management background, Nuria founded the company after becoming a mother.
Since its launch the line has expanded internationally and is now sold in more than a dozen countries.
The products are designed to be tools that encourage children to mix materials, combine elements and engage in productive play to to create something new.
So how can smart toy design foster child development?
And how do you collaborate with designers to develop such products?
Well, here is Nooria with more on how the journey began.
My name is Nuria Torras and I'm the founder of Toy Brandley Kit.
I'm a graphic designer.
My beginnings were in advertising agencies and graphic studios within the creative.
But around my 40s and having a kid of five, I decided it was time to start a project where I could express what I had learned about creativity and design.
And so I started to create the kid.
The most important idea in the brand is regarding the creative.
The idea is to show children they can construct, they can do things in an innovative way.
So the kind of products we try to design, all products are open ended game where there is not a unique solution and every solution is valid.
So for instance, in imaginary fauna that means we've got different pieces made of wood and plastic parts in and out of context in order to construct a real animal or imaginative one.