Eureka 415: Sarah Bell on the smell of success in luxury home fragrance

Eureka 415:莎拉·贝尔谈奢华家居香水的成功气味

The Entrepreneurs

商务

2024-11-09

8 分钟
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We meet Sarah Bell, founder of Evermore London, a luxury-candle and home-fragrance brand made from sustainable ingredients, nature-inspired scents and fine UK craftsmanship. See omnystudio.com/listener for privacy information.

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  • You're listening to Eureka on Monocle Radio, brought to you by the team behind the entrepreneurs.

  • The show all about inspiring people, innovative companies and fresh ideas in global business.

  • I'm Tom Edwards.

  • Sarah Bell is the founder and director of Evermore London, a luxury candle and home fragrance company based here in the UK, which she started in 2014 from her kitchen table.

  • A decade later, and with the global home fragrance market valued at over £8 billion, Evermore has more than 60 stockists across the UK, Europe, US and the Far East.

  • These include big department stores like Selfridges and Fenwick and the brands about to launch online, La Conicom in Spain.

  • So how does a truly homegrown brand tap into such a market and at the same time stay true to its core principles, even as opportunity is opening new doors?

  • Well, here is Sarah with more on how her journey began.

  • My name is Sarah Bell and I'm the founder and director of Evermore London Home Fragrance.

  • I started making candles back in 2014.

  • I basically was very intrigued about the process of making candles.

  • I started to investigate it a little bit more and found out that not all candles are made equally and looked into kind of like all the ingredients and the sustainability aspect of it all.

  • And there wasn't really a candle brand in the UK market that was doing it in that way.

  • So I just really wanted to kind of develop that a little bit more.

  • I was working in social media and content at the time, but I kind of had got to the point in my career where I was looking to find something a bit more creative.

  • And I was quite creative when I was growing up as a child.

  • I didn't really pursue that.

  • I think I was finding that quite frustrating working for other companies.

  • So I basically bought a candle making kit online and that's where it all began.

  • It started in my kitchen, then it moved up to the spare room and then eventually I got a studio.