2024-11-09
8 分钟We meet Sarah Bell, founder of Evermore London, a luxury-candle and home-fragrance brand made from sustainable ingredients, nature-inspired scents and fine UK craftsmanship. See omnystudio.com/listener for privacy information.
You're listening to Eureka on Monocle Radio, brought to you by the team behind the entrepreneurs.
The show all about inspiring people, innovative companies and fresh ideas in global business.
I'm Tom Edwards.
Sarah Bell is the founder and director of Evermore London, a luxury candle and home fragrance company based here in the UK, which she started in 2014 from her kitchen table.
A decade later, and with the global home fragrance market valued at over £8 billion, Evermore has more than 60 stockists across the UK, Europe, US and the Far East.
These include big department stores like Selfridges and Fenwick and the brands about to launch online, La Conicom in Spain.
So how does a truly homegrown brand tap into such a market and at the same time stay true to its core principles, even as opportunity is opening new doors?
Well, here is Sarah with more on how her journey began.
My name is Sarah Bell and I'm the founder and director of Evermore London Home Fragrance.
I started making candles back in 2014.
I basically was very intrigued about the process of making candles.
I started to investigate it a little bit more and found out that not all candles are made equally and looked into kind of like all the ingredients and the sustainability aspect of it all.
And there wasn't really a candle brand in the UK market that was doing it in that way.
So I just really wanted to kind of develop that a little bit more.
I was working in social media and content at the time, but I kind of had got to the point in my career where I was looking to find something a bit more creative.
And I was quite creative when I was growing up as a child.
I didn't really pursue that.
I think I was finding that quite frustrating working for other companies.
So I basically bought a candle making kit online and that's where it all began.
It started in my kitchen, then it moved up to the spare room and then eventually I got a studio.