2024-11-07
26 分钟We explore how heritage and a commitment to artisanal quality builds enduring brands with the founders of two eponymous luxury labels. Luca Faloni reflects on a decade of elevating Italian menswear and Oyuna Tserendorj shares how her Mongolian roots inform the ethos of her cashmere brand. See omnystudio.com/listener for privacy information.
Hello and welcome to the Entrepreneurs on Monocle Radio.
The show all about inspiring people, innovative companies and fresh ideas in global business.
On today's program, we're reconnecting with two founders of eponymous brands to hear what's new since they last joined us on the show.
First, we'll cozy up with some Mongolian cashmere and hear about the country's unique approach to sustainability.
Cashmere products that we design, they're not just products, they're more like an entry point to the country with the rich culture tradition mainly represented by our amazing nomads.
Then we'll mark the 10 year anniversary of an Italian luxury menswear brand with some valuable advice for newcomers to the business.
If you every week of your life you improve something a tiny bit, at the end of 10 years, you made a serious progress.
Those improvements will not look substantial in the short term, but they will compound really nicely.
This is the Entrepreneurs with me, Tom Edwards, you're listening to the Entrepreneurs.
Oyuna Serendoc is the founder and creative director of Oyuna, a luxury cashmere label designed in London but crafted in Mongolia.
After studying in clothing engineering in Budapest and later settling here in the British capital, Oyuna felt a strong pull to reconnect with her mongolian heritage.
In 2002, she launched the eponymous brand, creating timeless cashmere pieces for women's and men's apparel as well as homewares.
These beautifully conceived and crafted wares have also appeared as Monocle collaborative pieces made with and for our stores.
Today, Oyuna's ethos remains rooted in Mongolia's nomadic culture, sourcing premium cashmere from herders and championing sustainable practices and responsible consumption.
Oyuna stopped by Midori House to talk about the importance of that heritage.
She began by telling me about the start of the journey.
So having found myself living in London, I wanted to be still very much connected with Mongolia.
In general.
Mongolians are quite nostalgic or they're quite patriotic.
They love their country and I love the idea of being connected with my country through something that I love doing, which is designing.