Luca Faloni reflects on a decade of his eponymous brand

卢卡·法洛尼 (Luca Faloni) 回顾其同名品牌的十年历程

The Entrepreneurs

商务

2024-11-07

26 分钟
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单集简介 ...

We explore how heritage and a commitment to artisanal quality builds enduring brands with the founders of two eponymous luxury labels. Luca Faloni reflects on a decade of elevating Italian menswear and Oyuna Tserendorj shares how her Mongolian roots inform the ethos of her cashmere brand.  See omnystudio.com/listener for privacy information.

单集文稿 ...

  • Hello and welcome to the Entrepreneurs on Monocle Radio.

  • The show all about inspiring people, innovative companies and fresh ideas in global business.

  • On today's program, we're reconnecting with two founders of eponymous brands to hear what's new since they last joined us on the show.

  • First, we'll cozy up with some Mongolian cashmere and hear about the country's unique approach to sustainability.

  • Cashmere products that we design, they're not just products, they're more like an entry point to the country with the rich culture tradition mainly represented by our amazing nomads.

  • Then we'll mark the 10 year anniversary of an Italian luxury menswear brand with some valuable advice for newcomers to the business.

  • If you every week of your life you improve something a tiny bit, at the end of 10 years, you made a serious progress.

  • Those improvements will not look substantial in the short term, but they will compound really nicely.

  • This is the Entrepreneurs with me, Tom Edwards, you're listening to the Entrepreneurs.

  • Oyuna Serendoc is the founder and creative director of Oyuna, a luxury cashmere label designed in London but crafted in Mongolia.

  • After studying in clothing engineering in Budapest and later settling here in the British capital, Oyuna felt a strong pull to reconnect with her mongolian heritage.

  • In 2002, she launched the eponymous brand, creating timeless cashmere pieces for women's and men's apparel as well as homewares.

  • These beautifully conceived and crafted wares have also appeared as Monocle collaborative pieces made with and for our stores.

  • Today, Oyuna's ethos remains rooted in Mongolia's nomadic culture, sourcing premium cashmere from herders and championing sustainable practices and responsible consumption.

  • Oyuna stopped by Midori House to talk about the importance of that heritage.

  • She began by telling me about the start of the journey.

  • So having found myself living in London, I wanted to be still very much connected with Mongolia.

  • In general.

  • Mongolians are quite nostalgic or they're quite patriotic.

  • They love their country and I love the idea of being connected with my country through something that I love doing, which is designing.