2024-11-02
9 分钟We meet the creator of ‘The Future Flip Book’, a creativity tool designed to spark millions of innovative ideas by allowing users to create combinations that align with their unique goals. See omnystudio.com/listener for privacy information.
You're listening to Eureka on Monocle Radio, brought to you by the team behind the entrepreneurs.
The show all about inspiring people, innovative companies and fresh ideas in global business.
I'm Tom Edwards to Germany for today's program.
Dr.
Bernd Ebersberger is the creator of the Future Flipbook, a resource with the potential to create 5 million innovative ideas for building a better tomorrow with four stacks of cards.
The book allows users to mix and match words to create combinations that resonate with their unique goals.
So how do you use a spark of creativity to fully develop an idea and apply that inspiration to generate your own Eureka moment?
Well, here is Bernd with more.
I'm Bernd Ebersberger.
I'm head of the innovation management research team here at the University of Hoenheim.
University of Hohenheim is a German university close to the city of Stuttgart.
I created the Future Flipbook, so to say, as an academic side project.
I got inspired by other flipbooks.
So in my environment, in my bookstores that I frequent, I saw a number of flipbooks.
And these flipbooks are these yo bindings with stacks of cards where you can combine things into something new.
People may know these dinosaur picture flip books where you can combine dinosaurs from stacks of dinosaur parts.
So dinosaur heads, stacks of dinosaur bodies, stacks of dinosaur tails, and you combine those to generate new dinosaurs.
There were other flipbooks out there in the fun section of the bookstores where you can combine pieces of sentences into love messages.
In my environment, like in the field of psychotherapy, I've seen books that create positive and strengthening affirmations.
So positive sentences from various parts of sentences.