2024-10-05
5 分钟Peter Jüriado and Mathias le Fèvre discuss their collaboration for Stenströms’s 125th anniversary collection, inspired by Scandinavian nature and vintage style. They reflect on blending tradition with modern fashion ahead of the collection’s launch in Stockholm. See omnystudio.com/listener for privacy information.
You're listening to Eureka on Monocle Radio.
Brought to you by the team behind the entrepreneurs.
The show all about inspiring people, innovative companies and fresh ideas in global business.
I'm Tom Edwards.
Peter Giriado is the head of design and creative director at Stanstroms, a Swedish fashion brand founded in 1899 and famous for its premium shirts.
To celebrate its 125th anniversary, Stenstrums has unveiled a new collection in collaboration with London based Danish creative director, actor and model Matthias Lefarre.
So how can you breathe new life into a storied label while honoring its legacy and driving innovation?
Here is Peter with more on how the collaboration began.
Matthias and I, we met each other at PTOM a few years ago.
He used to do a few very nice campaigns for us and we turned 125 years as a brand.
We had this great idea to do something together.
The genesis of my idea.
Obviously I was incredibly honored by, by being proposed as an opportunity to create the collection for the 125th anniversary.
I'm from Denmark originally and obviously Sweden is the home of Stenstrum.
So I really wanted to celebrate heritage within the collection and take this love for Scandinavian nature and the autumnal landscape Peter and I share to celebrate the tones and this grand explosion of new colours that we enter in this new season.
So we took references from the different elements, color of the trees, the color of the moss, and use this as this sort of color palette.
The collection is very much inspired by my love from the 70s, the 80s and the 50s.
I very much wanted the collection to be very true to the DNA of synth drones, but at the same time, looking at it through a different lens.
We redesigned the color and made it slightly more prominent, bigger.
I like it that way.